Blanket: £0
Apple: £0
Turkish delight x2: £1.20
Clothes: £0
Saturday, 29 June 2013
Sunday, 21 April 2013
TV Advertising - Techniques and Associations
celebrity endorsement:
Celebrity endorsement, is when advertisements use well known famours people to appear in their advert, the reason why advertisements have celebrities is becuase it has a big impact on the audience watching. The audience would want the product more if they see someone they look up to or either are well known are using the product,which makes the audience think if they are using it, it must be good and worth the money. Especially in this advertisement at the end when they have the spot light on David Beckham holding the drink making the whole thing look magical, which also makes the product look more appealing towards the market. The target audience towards this advertisment would mainly be to everyone but mostly for people who eat burger king, ages between 12 - 30. In Gratifications theory, this media is used for mainly entertainment/ diversion, i think this as in this advertisement the staff at burger want David Beckham to take his shirt off as the drink got onto his top, this makes it entertaining for the audience as he is known to be a football player also knowing he will have a good body shape also its not what you would normally see in your usual routine as this is a side step, which causes the diversion.
Hidden message:
A hidden message can be confused for subliminal messages in an advert, however i am looking at something completly different for exmaple i have chosen this advertisement as it shows a hidden sign on the evain bottle, 'the mountain image', this is a well known recognised symbol as this is evians logo for their product. The reason why it is a hidden message becuase it isnt obvious to the eye. In this advertisement the main focus is on the babies roller-blading everywhere to a well-known song, this would definatly be Entertainment and diversion as the babies roller blading would never happen in real life. At 0:52 when you wathc the advertisement, you wont recognise the evian bottle and the mountain logo behind it as you are mainly watching the baby, this makes it a hidden message.
Overt messages:
An overt message is the oposite to hidden message, when the sign/message/product brand is clear and you can see it. In this advertisement, it is very obvious what it is about as the headphones appear with the brand logo on it also the person who made the product them selves appears in the beggining, as he is well known and the brand is well known this makes it overt to the audience about what the advertisement is about and what product it is. I think for Gratifications theory in this case was used again is entertainment/diversion.
Hidden/overt:
This advertisement is both hidden and obvious, because at first they you dont really know what the product is untill they show the ipod logo as the ipod bounces up into the air and shows the back on the ipod. The advertisement is fast and catchy itself so this would appeal to the customers/market alot. There is no celelbrity endorsement made or anything however because the brand is well known and especially the apple logo, it is very recognisable and overt in the advertisement which makes the market aware of the product, this theory would again be Enteraintment becuase of the music and diversin becuase of the ipods jumping around and spliting into different ipods that were produced in the past, however it also gives you information as it is telling the audience that they have made a new product out which this would semi relate to the information/surveillance theory.
Emotional Response:
Soloution to a problem
An emotional message is when the advert it self has an emotional connection to the audience and they can relate or use the advert to their benefit/advantage, for exmaple i have chosen this advert, as this advert gives you solutions to your problems, that most people would have as 'claims' are used a lot in england and everywhere else. This theory will relate to Information/surveillance as this occurs to most people in the country so this advertisement will provide a lot of informaiton needed for the audience, which would make the company more known.
Compassion:
This is a very emotional response because a lot of people can relate to it, also it is a sensitive topic which has to be dealt with carefully, especially with advertisements you can have very violent one as the ASA would have to either withdraw or make you change you advertisement which would also cost more money for you however i think this advert appeals to the audience a lot is the way the children speak. They first act like children and then gradually end up talking like their parentsand treating other children like that which is un-acceptable, this would give the audience compassion towards children and overall the advertisement. the thoery linking to this would be a mixture i think which include information/surveillance and personal identity.
Celebrity endorsement, is when advertisements use well known famours people to appear in their advert, the reason why advertisements have celebrities is becuase it has a big impact on the audience watching. The audience would want the product more if they see someone they look up to or either are well known are using the product,which makes the audience think if they are using it, it must be good and worth the money. Especially in this advertisement at the end when they have the spot light on David Beckham holding the drink making the whole thing look magical, which also makes the product look more appealing towards the market. The target audience towards this advertisment would mainly be to everyone but mostly for people who eat burger king, ages between 12 - 30. In Gratifications theory, this media is used for mainly entertainment/ diversion, i think this as in this advertisement the staff at burger want David Beckham to take his shirt off as the drink got onto his top, this makes it entertaining for the audience as he is known to be a football player also knowing he will have a good body shape also its not what you would normally see in your usual routine as this is a side step, which causes the diversion.
Hidden message:
A hidden message can be confused for subliminal messages in an advert, however i am looking at something completly different for exmaple i have chosen this advertisement as it shows a hidden sign on the evain bottle, 'the mountain image', this is a well known recognised symbol as this is evians logo for their product. The reason why it is a hidden message becuase it isnt obvious to the eye. In this advertisement the main focus is on the babies roller-blading everywhere to a well-known song, this would definatly be Entertainment and diversion as the babies roller blading would never happen in real life. At 0:52 when you wathc the advertisement, you wont recognise the evian bottle and the mountain logo behind it as you are mainly watching the baby, this makes it a hidden message.
Overt messages:
An overt message is the oposite to hidden message, when the sign/message/product brand is clear and you can see it. In this advertisement, it is very obvious what it is about as the headphones appear with the brand logo on it also the person who made the product them selves appears in the beggining, as he is well known and the brand is well known this makes it overt to the audience about what the advertisement is about and what product it is. I think for Gratifications theory in this case was used again is entertainment/diversion.
Hidden/overt:
This advertisement is both hidden and obvious, because at first they you dont really know what the product is untill they show the ipod logo as the ipod bounces up into the air and shows the back on the ipod. The advertisement is fast and catchy itself so this would appeal to the customers/market alot. There is no celelbrity endorsement made or anything however because the brand is well known and especially the apple logo, it is very recognisable and overt in the advertisement which makes the market aware of the product, this theory would again be Enteraintment becuase of the music and diversin becuase of the ipods jumping around and spliting into different ipods that were produced in the past, however it also gives you information as it is telling the audience that they have made a new product out which this would semi relate to the information/surveillance theory.
Emotional Response:
Soloution to a problem
An emotional message is when the advert it self has an emotional connection to the audience and they can relate or use the advert to their benefit/advantage, for exmaple i have chosen this advert, as this advert gives you solutions to your problems, that most people would have as 'claims' are used a lot in england and everywhere else. This theory will relate to Information/surveillance as this occurs to most people in the country so this advertisement will provide a lot of informaiton needed for the audience, which would make the company more known.
Compassion:
This is a very emotional response because a lot of people can relate to it, also it is a sensitive topic which has to be dealt with carefully, especially with advertisements you can have very violent one as the ASA would have to either withdraw or make you change you advertisement which would also cost more money for you however i think this advert appeals to the audience a lot is the way the children speak. They first act like children and then gradually end up talking like their parentsand treating other children like that which is un-acceptable, this would give the audience compassion towards children and overall the advertisement. the thoery linking to this would be a mixture i think which include information/surveillance and personal identity.
Monday, 15 April 2013
Adverts - Style and Form in Television Advertising
style: parodic:
Parody is when you take the mick or just relate and advertisement or either a song (any media) and make another version of it but a funny version or 'taking the micky'.
In this advertisement they are copying the A-team as Mr.T is from the a-team, they have used a violent however funny way of showing the advertisement by throwing snickers at the guy that is showing 'weakness' towards the injury, and eating snickers will make you tought and strong as that is the main message trying to be sent to the audience, i personally think it is for males than females as in all of the snickers adverts that involve M.r T, they are always men peforming.
humorous:
Humorous is obvious as they are made to make you laugh, which would mostly likely make the advert more memorable if it really amuses you. I have chosen this advert as they are promoting a simple shake however they make it funny by having a 'sexy' woman talking in spanish which makes the guy 'excited'. This would be maybe more memorable for people in spain as they can understand the language well.
This advert would be mainly aimed at everyone as anyone can drink that shake however the advertisement itself would be for ages 12+.
surreal:
Surreal is when something is unreal and wouldnt ever happen in a nornal persons daily routine/life. Surreal adverts are mostly the memorable ones as it is un-realistic. i have chosen this panda cheese advert as a panda appears and breaks your things if you refuse to have it so they are sending a mesage out, saying if you do not buy it the panda will be angry and break your things, this would never ever happen in reality so that makes it surreal also it is humorous because after the panda breaks everything, he pulls the 'puppy dog' eyes and the music accompanies with it to give it more of an effect.
Dramatic:
A dramatic advert is when every single detail is emphazised on how good the product is, for exmaple as i have chosen a waitrose food advert because food adverts are the most dramatised espescially with their music and style of camera. Waitrose have slow moving shots making it more effective by showing army people coming home to waitrose, sending you a message, saying that waitrose food is the best food to come home too, comforting, having slow motion shots cutting the food or eating it makes it more appealings and attractive.
realist narrative:
Realist narrative is when the audience themselves can relate to the advertisement as in it is likely to happen to you, so i have chosen this advertisment where all the children bring in food maybe for charity and the mother has passed the wrong tin and comes to collect it and pass's a tin of fruits, the message here given is that Kenco Millacano is too good to give away and how the audience can relate to this is simple as some parents may give away something they would not want to by mistake.
Anti realist narrative:
This is the oposite of realist narrative as this is not likley to happen to you in reality. I have chosen this advertisement as this has a stuffed polar bear in the freezer telling you which food to eat (birds eye), this is unrealistic and not likely to happen to you in real life as stuffed polar bears that talk do not exist however this is a good way for advertising food because its a unique idea and the polar bear relates to the advert very well as the brand being advertised, 'Birds Eye' only do frozen foods and a polar bear lives around snow and ice.
Animation:
animations is an advert with any special effect animation characters that have been included. In this advetisement there are lifesize talking M&M's, it can be realistic or unrealistic it does not matter.
series:
Series is when there is more than one advertisement carried out in a sequence or have had more than one advertisement for the same product. i have chosen green giant as this advet is very well known for selling sweetcorns, it is mainly focused towards adults and children, making them eat more vegatables and to be more healthy.
documentary:
i chose this advert as 'Gok Wan's' shows are mainly like documentaries so having a person that does documentaries, he will present it like one too as he states facts about the activia yoghurt, just like you would do in a documentary. in the advert they have used actors however portrayed them as real people feeling better eating the yoghurt, which sells the product well to the market. A documentary overall is a video, montage or real footage and real peple based on true facts.
talking heads:
This is when a person is viewed close up and its just them on the screen, i have chosen this advert as there is this main guy singing towards the camera and its only his head showing even thought there are a few scenes where it cuts to everyone but it always goes back to the same person towards the end making it a 'talk heads' advert.
stand alone:
This is when a person is presenting the advertisement on their wn forexmaple i have chosen this one as there are no other presenter, selling the product as its only her and they are showing shots of only her, showing the market how good she looks.
Parody is when you take the mick or just relate and advertisement or either a song (any media) and make another version of it but a funny version or 'taking the micky'.
In this advertisement they are copying the A-team as Mr.T is from the a-team, they have used a violent however funny way of showing the advertisement by throwing snickers at the guy that is showing 'weakness' towards the injury, and eating snickers will make you tought and strong as that is the main message trying to be sent to the audience, i personally think it is for males than females as in all of the snickers adverts that involve M.r T, they are always men peforming.
humorous:
Humorous is obvious as they are made to make you laugh, which would mostly likely make the advert more memorable if it really amuses you. I have chosen this advert as they are promoting a simple shake however they make it funny by having a 'sexy' woman talking in spanish which makes the guy 'excited'. This would be maybe more memorable for people in spain as they can understand the language well.
This advert would be mainly aimed at everyone as anyone can drink that shake however the advertisement itself would be for ages 12+.
surreal:
Surreal is when something is unreal and wouldnt ever happen in a nornal persons daily routine/life. Surreal adverts are mostly the memorable ones as it is un-realistic. i have chosen this panda cheese advert as a panda appears and breaks your things if you refuse to have it so they are sending a mesage out, saying if you do not buy it the panda will be angry and break your things, this would never ever happen in reality so that makes it surreal also it is humorous because after the panda breaks everything, he pulls the 'puppy dog' eyes and the music accompanies with it to give it more of an effect.
Dramatic:
A dramatic advert is when every single detail is emphazised on how good the product is, for exmaple as i have chosen a waitrose food advert because food adverts are the most dramatised espescially with their music and style of camera. Waitrose have slow moving shots making it more effective by showing army people coming home to waitrose, sending you a message, saying that waitrose food is the best food to come home too, comforting, having slow motion shots cutting the food or eating it makes it more appealings and attractive.
realist narrative:
Realist narrative is when the audience themselves can relate to the advertisement as in it is likely to happen to you, so i have chosen this advertisment where all the children bring in food maybe for charity and the mother has passed the wrong tin and comes to collect it and pass's a tin of fruits, the message here given is that Kenco Millacano is too good to give away and how the audience can relate to this is simple as some parents may give away something they would not want to by mistake.
Anti realist narrative:
This is the oposite of realist narrative as this is not likley to happen to you in reality. I have chosen this advertisement as this has a stuffed polar bear in the freezer telling you which food to eat (birds eye), this is unrealistic and not likely to happen to you in real life as stuffed polar bears that talk do not exist however this is a good way for advertising food because its a unique idea and the polar bear relates to the advert very well as the brand being advertised, 'Birds Eye' only do frozen foods and a polar bear lives around snow and ice.
Animation:
animations is an advert with any special effect animation characters that have been included. In this advetisement there are lifesize talking M&M's, it can be realistic or unrealistic it does not matter.
series:
Series is when there is more than one advertisement carried out in a sequence or have had more than one advertisement for the same product. i have chosen green giant as this advet is very well known for selling sweetcorns, it is mainly focused towards adults and children, making them eat more vegatables and to be more healthy.
documentary:
i chose this advert as 'Gok Wan's' shows are mainly like documentaries so having a person that does documentaries, he will present it like one too as he states facts about the activia yoghurt, just like you would do in a documentary. in the advert they have used actors however portrayed them as real people feeling better eating the yoghurt, which sells the product well to the market. A documentary overall is a video, montage or real footage and real peple based on true facts.
talking heads:
This is when a person is viewed close up and its just them on the screen, i have chosen this advert as there is this main guy singing towards the camera and its only his head showing even thought there are a few scenes where it cuts to everyone but it always goes back to the same person towards the end making it a 'talk heads' advert.
stand alone:
This is when a person is presenting the advertisement on their wn forexmaple i have chosen this one as there are no other presenter, selling the product as its only her and they are showing shots of only her, showing the market how good she looks.
Codes and Conventions of Advertising
Shock/Surprise and Sympathy - This is when the adverts shocks you, mainly making you feel sorry for people, mainly poor people or either animal, could be anything. It makes you emotional and suprized because you may not of known this information and may want to act upon it for example the 'Water aid' advert for poor people in Africa.
Annoyingness and Catchiness - This is when the advert has something annoying in it, it can either be a person or a theme tune or something very distinct, i have chosen 'Go compare' where the man is sining a very annoying song in a annoying voice/tone.
Celebrity Endorsement - This is when celebrities are used in adverts to make it more memorable and more effective for example everyone knows Beyonce, and she has recently done a 'Pepsi' advertisement, she is a big idol too many people so having here in this advertisement makes it memorable and make you want the product itself.
Music - This is when a particular song which is very well known and popular or either has a deep meaning behind it is used in an advert to make an impact on the audience. For exmaple the interenet exploer, windows advert when they use to song by 'alex clare - to close', it made the advert look even more interesting and made people download this song.
Catchy / Strong Message - This is when an advert really makes you think or makes something stick in your head and everytime you hear it, it makes you think about the advertisement for example McDonalds have the catchy slogan 'im loving it', when anyone hears that they wil instantly recognise it and think of McDonalds, this is increasing brand identity.
Aspiration - This is when they use goodlock people in the adverts, to make the audience want to be like them too for exmaple in the 'Lynx' adverts girls go crazy over the guy because he's wearing lynx, aspiration comes into this as all guys would think if he wears that product 'sexy, attractive' girls will approach him.
Humour - This is when an advert is really funny which would make an audience remember it for exmaple i have chosen the 'creme egg' when they all try to explode and get splattered everywhere, it is weird however funny so this would make it memorable.
Animal factor - This is when animals are used in the advert to either make it sympathetic or funnay, or scar, anything really, for example in the 'cravendale' milk advert the cats are after the hmans that drink cravendale becuase it tastes so good they hunt it downwhich makes it weird, scary and funny.
Nostalgia - Is when adverts remind of the younger days you had and take you back and make you remember your childhood or something to do with the past for example i have chosen is the snickers adverts back in the days when it use to be called marathon, and when people watch this they'll remember when it use to be called this and when they use to eat it.
Intertextuality - This is when the advert itself doesnt have anything to do with the product however it still relates in someway and it is still selling the product well for exmaple 'Guiness' always have adverts that are different however it all makes sence and relates back to the product at the end.
Annoyingness and Catchiness - This is when the advert has something annoying in it, it can either be a person or a theme tune or something very distinct, i have chosen 'Go compare' where the man is sining a very annoying song in a annoying voice/tone.
Celebrity Endorsement - This is when celebrities are used in adverts to make it more memorable and more effective for example everyone knows Beyonce, and she has recently done a 'Pepsi' advertisement, she is a big idol too many people so having here in this advertisement makes it memorable and make you want the product itself.
Music - This is when a particular song which is very well known and popular or either has a deep meaning behind it is used in an advert to make an impact on the audience. For exmaple the interenet exploer, windows advert when they use to song by 'alex clare - to close', it made the advert look even more interesting and made people download this song.
Catchy / Strong Message - This is when an advert really makes you think or makes something stick in your head and everytime you hear it, it makes you think about the advertisement for example McDonalds have the catchy slogan 'im loving it', when anyone hears that they wil instantly recognise it and think of McDonalds, this is increasing brand identity.
Aspiration - This is when they use goodlock people in the adverts, to make the audience want to be like them too for exmaple in the 'Lynx' adverts girls go crazy over the guy because he's wearing lynx, aspiration comes into this as all guys would think if he wears that product 'sexy, attractive' girls will approach him.
Humour - This is when an advert is really funny which would make an audience remember it for exmaple i have chosen the 'creme egg' when they all try to explode and get splattered everywhere, it is weird however funny so this would make it memorable.
Animal factor - This is when animals are used in the advert to either make it sympathetic or funnay, or scar, anything really, for example in the 'cravendale' milk advert the cats are after the hmans that drink cravendale becuase it tastes so good they hunt it downwhich makes it weird, scary and funny.
Nostalgia - Is when adverts remind of the younger days you had and take you back and make you remember your childhood or something to do with the past for example i have chosen is the snickers adverts back in the days when it use to be called marathon, and when people watch this they'll remember when it use to be called this and when they use to eat it.
Intertextuality - This is when the advert itself doesnt have anything to do with the product however it still relates in someway and it is still selling the product well for exmaple 'Guiness' always have adverts that are different however it all makes sence and relates back to the product at the end.
Characteristics of TV Ad's
There are five different characteristics a TV should include;
1. Benefits offered - how is this going to improve your life
2. Advantages over similar products - Why should you buy this product over its competetors?
3. Unique Selling Point (USP) - What does this product do/have that no other product can/has?
4. Lifestyle Appeal - How will this product compliment (match) or enhance (better) the target audiences lifestyle?
5. Brand Identity - how does the advert position the brand, how does it make it look?
I have chosen these two advertisments to analyse:
Benefits offered: In this advert it shows that 'Haribo' sweets are irresistable and you have to eat them becuase they so good, thats why the 'detective' had to come in to make him confess, the reason it would improve you life by having something incredibly tasty to eat.
Advantages over similar products: there are a lot of similar products out similar to 'Haribo's' however beucase of it's brand name, it is very well recognised which would make people want to buy it more, and maybe they like 'Haribo's' sweets better and would like to try the new product.
Unique selling point: well 'Haribo's' do a lot of different flavours in the range of sweets they have, which other sweets similar to these may not have.
Lifestyle Appeal: well they'll be able to eat very tasty treats.
Brand Identity: This brand name is well known for the advertisement, and they work very well on the audiences due to the acknowledgement of the brand, giving it a good reputation.
Benefits offered: In this advert they offer you products that are natural with no chemical, preservatives or articifial colours.
Advantages over similar products: This may be high in the competition as they taste really good as this brand has also been recognised fast and as I mentioned before in the 'Benefits Offered' they have natural ingredients and no chemical which would seem more 'healthier' and more appealing towards the market.
Unique selling point: It is a funny advertisement which also means people will remember it as it is a bit odd to be shouting 'trumpet' randomly.
Lifestyle appeal: It would be a bit more healthier for the market as they do not include bad ingredients, as this owuld make your life much more better becuase you do ot have to worry as much as you would, for example with Haribo's.
Brand Identity: The brand is given a a good name as the sweets are natural and still tasty, and the themes also link together with this.
1. Benefits offered - how is this going to improve your life
2. Advantages over similar products - Why should you buy this product over its competetors?
3. Unique Selling Point (USP) - What does this product do/have that no other product can/has?
4. Lifestyle Appeal - How will this product compliment (match) or enhance (better) the target audiences lifestyle?
5. Brand Identity - how does the advert position the brand, how does it make it look?
I have chosen these two advertisments to analyse:
Benefits offered: In this advert it shows that 'Haribo' sweets are irresistable and you have to eat them becuase they so good, thats why the 'detective' had to come in to make him confess, the reason it would improve you life by having something incredibly tasty to eat.
Advantages over similar products: there are a lot of similar products out similar to 'Haribo's' however beucase of it's brand name, it is very well recognised which would make people want to buy it more, and maybe they like 'Haribo's' sweets better and would like to try the new product.
Unique selling point: well 'Haribo's' do a lot of different flavours in the range of sweets they have, which other sweets similar to these may not have.
Lifestyle Appeal: well they'll be able to eat very tasty treats.
Brand Identity: This brand name is well known for the advertisement, and they work very well on the audiences due to the acknowledgement of the brand, giving it a good reputation.
Benefits offered: In this advert they offer you products that are natural with no chemical, preservatives or articifial colours.
Advantages over similar products: This may be high in the competition as they taste really good as this brand has also been recognised fast and as I mentioned before in the 'Benefits Offered' they have natural ingredients and no chemical which would seem more 'healthier' and more appealing towards the market.
Unique selling point: It is a funny advertisement which also means people will remember it as it is a bit odd to be shouting 'trumpet' randomly.
Lifestyle appeal: It would be a bit more healthier for the market as they do not include bad ingredients, as this owuld make your life much more better becuase you do ot have to worry as much as you would, for example with Haribo's.
Brand Identity: The brand is given a a good name as the sweets are natural and still tasty, and the themes also link together with this.
Sunday, 14 April 2013
ASA - Case Study of Existing Advertising Campaigns researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom.
ASA background: ASA was founded in 1961 with a committee of advertising practise that are called CAP which means committee of advertising practise, to mainly focus on protection of consumers and publics interest. they are a company which helps keep the advertisements, appropriate for all viewers and control all the advertisements in the UK to be shown and what can and what cannot be shown in the adverts, for example even on posters, radio's. ( http://www.asa.org.uk/About-ASA/About-regulation/Co-regulation-of-broadcast-advertising.aspx ) What is the role of the ASA in the regulation of advertisements? They regulate all different types of advertisements for example The types of adverts they regulate are any adverts that appear in;-newspapers, -magazines, -brochures, -leaflets, -e-mails, -text transmissions (including SMS and MMS), -fax transmissions, -catalogues, -follow-up literature, -cinema, -video, -DVD,-etc... The advertisement they do not regulate are the one that works of art exhibited (public or private),Claims, addressed only to medical, dental, veterinary or allied practitioners,Marketing communications in foreign media and Classified private advertisements. http://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML/Scope-of-the-non-broadcast-CAP-code.aspx What is the legal standing of the ASA in relation to Ofcom? The majority of sanctions for non-broadcast advertising are co-ordinated through CAP, whose members are trade associations representing advertisers, agencies and media. There are several CAP sanctions, which can be employed in different circumstances: Ad Alerts - CAP can issue alerts to its members, including the media, advising them to withhold services such as access to advertising space. -Withdrawal of trading privileges - CAP members can revoke, withdraw or temporarily withhold recognition and trading privileges. For example, the Royal Mail can withdraw its bulk mail discount, which can make running direct marketing campaigns prohibitively expensive. -Pre-vetting - Persistent or serious offenders can be required to have their marketing material vetted before publication. For example, CAP’s poster industry members can invoke mandatory pre-vetting for advertisers who have broken the CAP Code on grounds of taste and decency or social responsibility – the pre-vetting can last for two years. -Sanctions in the online space - CAP has further sanctions that can be invoked to help ensure marketers’ claims on their own websites, or in other non-paid-for space under their control, comply with the Codes. http://www.asa.org.uk/Industry-advertisers/Sanctions/Non-broadcast.aspx What are the procedures of the organisation? to make a complaint firstly you have to film out a form online, for them to check before handling your complaint. First, check whether your complaint is covered by the ASA. -If it is, submit your complaint online, or telephone, text , or write to us. -We’ll give you the name of the person who will handle the case and be your point of contact. -The names of those who make a complaint are kept confidential from the advertiser, unless you are asking us to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups). -We publish our rulings -Ads that break the rules are required to be amended or withdrawn, if they aren't we will take steps to make sure our ruling is followed. They also handle both non - broadcast and broadcast advertisements. http://www.asa.org.uk/Consumers/How-to-complain.aspx What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert? I would have to make sure that my advertisements don't have any un-appropriate sexual references and also violence, and I cannot advertise junk food to little kids as that is illegal to do. anything a child is likely to copy but however is bad, I cannot add into my advertisement. Summarise some TV Advertising case studies of problematic food and soft drink advertising and children and advertising with video embeds and the ASA ruling. this advertisement was made a complaint about as the customers had pointed out that the guy eating the 'double whopper' burger is different to how the burger is in real life and is miss-leading for some viewers. as the burger seems smaller and may not have all the ingredients in the burger as it shows in the advertisement but not in the actual burger. The ASA had done some research as burger king said that 'it was their policy to follow the same protocol each time they filmed or photographed their products and only used Burger King approved ingredients which a customer would receive in-store' from now on burger king will try and state all the ingredients in the burger in their adverts so they are no miss-leading messages. this advertisement was partially upheld and mainly because they thought the girl in the advert was too young and condoned, underage sex, last line in the advertisement is potentially a harmful sexual reference, scheduled non-appropriately as it can be seen by kids, oasis is a substitute for water which is not healthy. overall as the woman who plays the daughter in the advertisement is actually in her 20's looks young in her looks which will confuse audiences and make them think she's having under age sex. The decision for this advertisement was upheld.
Saturday, 13 April 2013
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