Adverts

Stella artios: Camera and Angle shots, there are alot of close up especially on the numbers of which train carriage he is in as the product being adertised 'stella artois' is a high class drink and worthy. they also have close up of the girls face when she firsts see's him as a poor person and a close up of when he reaches the 1st class carriage. The main shot of the advertisement is the finish shot which is realy done well as he clean cuts the froth off the beer and it just has the name on the side and a stella there.
Editing, there are lots of fast cuts as they want to keep the transition of the man going from 3rd class to first class interesting otherwise it would just be boring as the way they have made him go up to 1st class is interesting fast quick changes by bumping into the people that work on each class carriage.
Music, is up beat, catchy fast pace also again wanting to keep the audience interested at whats going on, they make it feel like the man is going through a mission just to recieve a 'stella artios' however nearer to the end of the advertisment the music completely changes to smooth calm and elegant as soon as he's suited and booted and had orderd for the drink which shows the drink is classy.

Hug In a Mug:


Computer Graphics start when the moster land on the glass bridge to make his way topwards the lady who is making the bacherlos cup of soup. computer graphics is also used when he is going through the aiport. They only use titles at the end as when the monster hugs her there is a bachelors logo on the top right hand side corner and the slogan appearing at the bottom.
SFX (special effects), theres hardly any special effect in the advertisement however i do class as when the monster is behind her and jumps up in the air to hug her you can tell by the quality of the short scene that it had been made by special effects becaise it doesnt really seem real.

John lewis advert:

Icongraphy, i mainly think as this advertisement is focused arroound christmas time and giving gifts, also how the snowman himself travels all the way to 'John Lewis' him self, this is similar to the the snowman animation that is played every christmas for years, as he can fly and travel and coome to life, this snowman has sort of come to life and is also travelling.
Lighting seems cinematic as the colours are more intense and set. Its all natural and not really been made in a studio and as this advertisement is focused on a snowman it dont think it would be bright as it also is 'christmas', main colours that are used in this advertisement would be green, mostly white, gray and brown, simple colours.
Sound the sound is a music soundtrack which is kind of like a narrative as it relates to the adverts to how the snowman feels and how it would mainly make the audience feel, calm sad, happy.